DS Group has launched Meetha Mazaa, a new flavour in Rajnigandha, its premium mouth freshener brand. It is being launched in 14 cities across India. The product is a blend of dry dates, cardamom seeds, saunf, some katha and betel nut. This product is available as a pouch, flip top and can. The pouch is priced at Rs. 2, the flip top at Rs. 10 and the can at Rs. 35.