Just a little !
The Indian Express, Chandigarh
15th January 2010

CATCH – Salt & Spices, a popular brand from the DS Group stable has repositioned itself with a new slogan ‘Zara Sa’ highlighting the quality of products, which are ground by LTG technology and has no fillers. With Juhi Chawla endorsing the brand, the campaign aims to give a message that conveys the fact that consumers need just a little or ‘Zara sa Catch’. The new positioning emphasizes on the value of buying Catch spices, which are made by Low Temperature Grinding (LTG) technology to prevent the evaporation of volatile and delicate oils. This allows the spices to retain their original aroma, giving a wholesome and authentic flavour to the food. Catch, the Food & Beverage brand of DS Group was launched in 1987 with the Catch Salt & Pepper rotatory table top sprinkler as offering, thus shifting the usage of salt and pepper from kitchen to the dining table. The sprinkler range has today grown to four premium flavours – salt, pepper, black salt and Chaat Masala. Catch has further expanded its spice range with the launch of two new variants, Pudina Chutney and Raita Masala.