SPICE FIRM ADOPTS NEW BRAND STRATEGY
Hindustan Times, Chandigarh
15th January 2010

Catch salt and spices, a brand from the DS Group, has repositioned itself with a new slogan “Zara Sa” The slogan highlights quality of products, which are ground by low Temperature Grinding (LTG) technology to prevent evaporation of volatile and delicate oils and has no fillers. Business Head, Food Division, DS Group, Satish Rustagi, said this during a press conference on Thursday.
With Juhi Chawla endorsing the brand, the campaign gives a clear message that you need “Zara sa Catch” vis-à-vis others, making Catch spices a good choice for a consumer who is quality as well as price conscious, he said.
Catch, the Food and Beverage brand of DS Group was launched in 1987.