Packaging is an important area of expansion for the DS Group. Today, packaging is absolutely critical to the success of a product. It has become a potent marketing tool available and has rapidly evolved into becoming the most important ‘P’ in the marketing mix. It is what makes a brand or product stand out in a veritable jungle of competing brands or brand variants. Today, Packaging is not only a showcase for the end product but Packaging innovations have helped establish new markets in a big way.