In line with its vision of diversification, DS Group has entered the fast growing Cement Industry. The Project is located at the Khliehriat sub division of District Jaintia Hills in Meghalaya. The Company, Nilanchaal Cement Private Limited, a subsidiary of Dharampal Satyapal Limited, has already received various statutory approvals from the State Government. The capacity of the upcoming plant will be approximately 1 million tons Per Annum and will have a captive power plant of 20 MW capacity based on coal.This will be one of the largest investments on new projects, by the Group.

The market of cement in India is estimated to be at 150 Million Tons Per Annum and has been growing at slightly over 8% per annum during the last decade. The consumption of Cement grows in tandem with GDP growth. All major players in cement sector have been witnessing unprecedented growth and profitability during last few years.

Meghalaya has huge reserves of Lime Stones and Coal, which are major raw materials for Cement Manufacturing. This will act as a location advantage for Nilanchaal cement plant .The cement projects located in Meghalaya have competitive advantage over competitors due to excise exemption, availability of large capital investment subsidies, low prices of lime stone & coal and a captive market of 4 to 5 million tons in North East. The market within North East is also expected to grow exponentially, due to commencement of many Hydro Power Projects in Arunachal Pradesh. The Nilanchaal Cement project is likely to be commissioned in the year 2011 and will be well poised to take advantage of the boom in consumption of cement in North East.