Dharampal Satyapal Group (DS Group) is more than Rs. 1400 crores diversified conglomerate, which is committed towards high quality products & credited with several innovations over last eight decades. The sagacity to weave its business around consumer needs has conferred DS Group with a distinct value. Efficient capital structure, cutting edge technology, operational discipline and a widespread distribution network, have together attributed to enhance ‘Brand DS’, and enabled the organization to deliver continued growth in all areas of operation.
Its undeterred pursuit for ‘Quality & Innovation’ has led the Company to progress on a path of growth. The Group has consolidated its position into diversified sectors like FMCG, Packaging, Hospitality, Rubber thread, Cement and other businesses.
Beginning its journey with Tobacco, DS Group successfully ventured into the arena of Foods & Beverages, alluring the consumers with a wide range of beverages, spices, and ready-to-eat snacks under the brand ‘Catch’. While ‘Catch’ Natural Spring Water and its variants continue getting great response from consumers, ‘Catch’ Salt & Pepper tabletop dispensers hold their supremacy as India’s first rotatory table top dispensers. Catch Spices excessively continues to be connoisseurs’ favorites. The latest products to be introduced under catch brand is Catch ‘Fresh Grinds’.
In the Mouth Freshener Category, non-tobacco, Rajnigandha rules the market as the world’s largest selling premium pan masala. ‘Pass Pass’ has created a new product category all-together as India’s first ever branded ‘all natural’ non supari assorted mouth freshener. Taking forward the Indian tradition of eating and serving mouth fresheners after meals, Rajnigandha, the premium mouth freshener brand, has introduced a mild new flavour, “Meetha Mazaa- the Indian Mouth freshener”. Reinforcing the emphasis on the quality at all levels, Meetha Mazaa is revitalizing.
Recognizing the immense potential in the Hospitality Segment, DS Group forayed into this segment with “The Manu Maharani’ at Nainital, in 2001. The Group acquired the Airport Hotel at Kolkata. The hotel is currently being revamped and renovated and will soon emerge as an International standard destination with Five Star Hotel, a budget hotel & large Convention Centre, in addition to a sprawling Commercial area. The five star hotel building projects have also commenced in Guwahati, Jim Corbett and Jaipur. In addition to the above ventures, land has been acquired in cities like Ranthambore, Shimla, Mussorie, Gurgaon and Goa with plans to set up hotels & resorts. With a boom in tourism sector, the group is all set to emerge as one of the leading players in the hospitality segment.
Further pursuing its quest for diversification, DS Group has launched colossal projects in the Packaging sector. DS Canpac Ltd., an eco friendly revolutionary packaging technology, was launched in India in association with Canpac – a leading Switzerland based packaging major. A state-of-the-art plant at Noida offers packaging solutions to other FMCG marketers as well as exporters of food products. The group has also commissioned an ultra modern Flexible Packaging Unit in Bonda
A heat resistant latex Rubber thread plant has been set up at Agartala to produce international quality rubber threads. Latex rubber threads are made from natural rubber applying the most sophisticated European technology. Following close behind is a first-of-its kind Steel sheets plant in Agartala. The Rs.250 crore plant has the capacity of 1, 50,000 tons per annum and is spread over 24 acres of land with the total covered area of the 24,000 Sq.Meters. The unit manufactures Cold Rolled Sheets, Galvanized Corrugated/Plain Sheets, and Cold Rolled Closed Annealed (CRCA).
In line with its vision of diversification, DS Group has entered the fast growing Cement Industry. The Project is located at the Khliehriat sub division of District Jaintia Hills in Meghalaya. The capacity of the upcoming plant will be approximately 1 million tons Per Annum and will have a captive power plant based on coal. This will be one of the largest investments on new projects, by the Group.
As a significant step in Infrastructure Sector, DS Group has signed a MOA with state Govt. of Meghalaya to set up a 240 MW Thermal Power Plant, based on coal.
The group has manufacturing units in Noida, Delhi, Baroitwala in HP, Kullu, Assam and Tripura. DS Group boasts of World Class Facilities spread across the length and breadth of the country, to execute its manufacturing processes with full adherence to international standards of quality. Every stage of manufacturing is monitored with utmost care and attention.
The company also has a widespread distribution network supported by dealers and retailers. The group constantly upgrades its strength through dealer network expansion, up -gradation of production facilities and bringing greater consumer orientation, while maintaining its commitments to high quality, innovation and consumer value carried forward in all its diversification endeavors.
DS Group constantly nurtures its responsibility as a committed corporate citizen, by regarding Corporate Social Responsibility as an integral part of its Business Objectives.
The Company has been working in Assam and Tripura, on a wide range of CSR programmes ranging from education to health and making tribal and ethnic communities self reliant. Under the CSR initiatives the group is renovating local schools, setting up a State level College and developing heritage properties and constructed an eco lodge owned and run by the tribal community.
While DS Group pursues leadership in its business spheres; it simultaneously endeavors to promote common welfare through multidimensional activities to work towards an all round development of the society.
DS Group makes constant improvisations in all its manufacturing components, leading to the making of a perfect product. Be it the sourcing of raw materials, the process of production, or packaging of the final product, R&D remains the crux of DS Philosophy. Quality and Innovation are the two core values that DS Group subsists on.
In its constant effort towards building trust among its audience, the Group works strongly on the principles of integrity, dedication, resourcefulness and commitment. A wide array of skills and substantial depth of experience has not only led the Group to maintain its leadership in its traditional businesses but has also resulted in gradually gaining market in its relatively nascent forays.
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