Dharampal Satyapal Group (DS Group) is more than Rs. 1200 crores diversified conglomerate, which is committed towards high quality products & credited with several innovations over last seven decades. A value-driven corporate, DS Group has further consolidated its position in the last five years through successful forays into diversified sectors like FMCG, Packaging, Hospitality, Rubber thread and other businesses.
Some of the popular brands owned by the Group today are – Catch Spring water, Catch flavoured water, Catch ready-to-eat snacks, Catch Spices, Pass Pass, Rajnigandha- a non tobacco Pan Masala, Baba, Tulsi and Rashmi.
Founded in 1929, DS Group has maintained its market leadership in the chewing tobacco segment. Rajnigandha, the world’s largest selling premium pan masala, is one of the most popular brands of DS Group. Its excellent taste and quality has made it the choice of millions of Pan Masala connoisseurs around the world. The Group forayed into food products in 1987 and made a beginning with Catch pepper and salt in a revolutionary tabletop rotatory dispenser. This was followed by an array of spices and seasoning under the same brand name. The Group is also credited with the launch of the nation’s first ever natural spring water – Catch Natural Spring Water bottled at the source in Himalayas followed by the launch of Catch Club Soda, Catch Tonic water and the very popular Catch spring range. ‘Pass Pass’ - an all natural mouth freshener is another interesting innovation that caught the imagination of the entire nation to become a multi-crore brand within just a year of its launch. The brand is constantly expanding with newer product variants. BABA Elaichi & Supari - in line with the BABA heritage of excellence are 100% natural mouth fresheners assuring long lasting refreshing experience.
DS Group’s new Food & Beverages production Unit at Guwahati is an addition to its already successful business conglomerate. To further strengthen its strong hold in the industry, the unit is a crucial step forward to its strive for expansion.
The group has also ventured into a rapidly growing hospitality sector with extensive plans of launching five star properties in the larger cities and boutique & heritage properties at tourist destinations.
The first of the many properties being set up by DS Group, Manu Maharani is a super deluxe property in Nainital promising unmatched hospitality to the guests of this beautiful mountains retreat with the blend of action and relaxation that suits all moods. This hotel epitomizes impeccable service and facilities.
Thereafter, the Group acquired the Airport Hotel at Kolkata. The hotel is currently being revamped and renovated and will soon emerge as an International standard Five Star Hotel. The hotel has plans to have a large Convention Center & Banqueting facilities, in addition to a sprawling Commercial area of over 3,00,000 sq.ft. The project is likely to be completed by the end of 2008.The hotel will be managed by one of the reputed International Hotel chains.
The Group has also signed a MOU with Guwahati Municipal Development Authority (GMDA) to set up the first five star hotel, of the North East, in Guwahati. In addition to the above two ventures, land has been acquired in cities like Jaipur, Udaipur, Ranthambore, Shimla, Mussorie, Corbett Park, Manali & Goa with plans to set up hotels & resorts which will either be managed by the group or by renowned International players in the respective fields. The planning and designing of these hotel projects are underway.
With a boom in tourism sector, the group is all set to emerge as one of the leading players in the hospitality segment.
Packaging is another area of expansion for the Group. DS Canpac Ltd., an eco friendly revolutionary packaging technology, was launched in India in association with Canpac – a leading Switzerland based packaging major. A state-of-the-art plant at Noida offers packaging solutions to other FMCG marketers as well as exporters of food products. The group has also commissioned an ultra modern Rs. 60 crores Flexible PackagingUnit in Bonda, Assam with an installed capacity of 400MT per month. The flexible packaging unit is expected to largely benefit the growing tea industry in the state of Assam as well as other consumer product Industries present in North East.
A heat resistant rubber thread plant in Agartala under the brand name Unitex has also started production in August 2006. Latex rubber threads are made from natural rubber applying the most sophisticated European technology. The beauty of this rubber is that it can be extruded and hence can be stretched to more than seven times the original length. Our product quality caters to the complete satisfaction of our customers through continuous improvement and selection of right technology & right quality.
This unit is a major employment generator in the region. The company aspires to become an important player in the country in this segment with a total installed capacity of 20,000 MT annually. This unit largely services the garment industry and the export market of Bangladesh and other indigenous garment manufacturers. A mega Steel Plant manufacturing Cold rolled sheets, CRCA and galvanized sheets in Agartala is also being set up and the unit would be ready to start commercial production in 2008.
The group has manufacturing units in Noida, Delhi, Barotiwala in H.P, Kullu, Assam and Tripura. It also has a widespread distribution network supported by dealers and retailers. Apart from its offices in Bombay, Ahmedabad, Jaipur, Indore and Bhubaneshwar, the group has representatives in Europe, the Middle East, U.S. Australia and South East Asia.
This remarkable growth and diversification has been on account of emphasis on quality at all levels. Every stage from procurement of raw materials to the finished product is monitored with utmost care and attention. Well-equipped and sophisticated laboratory tests ensure superior quality of the products. The DSL unit of the DS Group is the only unit in the trade to be awarded the prestigious ISO 9001: 2000 Certification.
The group constantly leverages its strength in its marketing adeptness through dealer network expansion, up gradation of production facilities and bringing greater consumer orientation, while maintaining its commitments to high quality, innovation and consumer value. DS Group will also be committed to maintaining high standards in all its diversification endeavours.
Register with us 
