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DS Group takes Pulse candy to international markets
www.paper.hindustantimes.com, Chandigarh, 4 November, 2017


DS Group, maker of the raw mango candy Pulse, is now taking the brand to international markets, a top company executive said. DS Group is introducing Pulse in its raw mango, guava, pineapple, and orange variants in the UK, Gulf countries, and southeast Asian markets (Singapore and Malaysia), Shashank Surana, vice president, DS Group, said in an interview. DS Group will primarily sell Pulse in Indian ethnic stores-a network shops where the Indian diaspora shops for ethnic ingredients and brands from the home market.