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Teacher's Day 2017 campaigns by brands were memorable and full of spirit
www.exchange4media.com, 6 September, 2017


Moulding us into better individuals, teachers have been the weavers of the fabric of our lives. September 5 is dedicated to celebrate their presence in our lives. Brands made sure that they capitalized on this day by kicking off campaigns that ranged from engaging to inspiring and left us with a rush of nostalgia and gratefulness towards our teachers. We whittle down endearing Teacher’s Day campaigns by brands.

Rajnigandha Pearls

Rajnigandha Pearls re-launched its much appreciated campaign for Teachers Day to pay homage to the selfless support and dedication of teachers, who have helped shape our lives in many ways. The #TeacherNeBolaTha campaign launched last year was extremely successful on digital media. Riding on the same sentiment, this year’s campaign has a short film that showcases a transition point, where our teachers helped us choose a path or that extraordinary moment that shaped our present life. The short film featuring Dr. Sanket Bhosale, a popular comedian and mimicry artist known for his acts in Bollywood, was released across all digital platforms such as YouTube, Facebook, Twitter and Instagram. Like last year, this film was accompanied by a contest, where people can share short stories and inspirational expressions from their teachers that motivated them to cultivate talent.

Quaker Oats

In a world where the popular perception of fitness tends to be limited to physical aspects, Quaker Oats takes a fresh approach by redefining the idea of ‘real fit.’ Its recent campaign, ‘Fuel for the Real Fit,’ celebrates young Indians doing regular jobs like that of a teacher, who work round the clock to shape young minds. The brand pays a tribute to teachers and establishes Quaker as the fuel that empowers them to find the energy to keep doing more. This powerful film by Quaker has received a positive response from the audience and ranks at number five among the top 10 most watched ad films on You Tube. The campaign kicked off with the first film that features a day in the life of a play-school teacher who does countless sit-ups, squats and even weight-lifting while taking care of a class full of energetic kids.

Nickelodeon

Teacher’s Day usually sees the kids celebrating the teachers in their lives for their constant and selfless efforts in a child’s growth and education. However, this year, Nickelodeon decided to celebrate Teacher’s Day with a fun twist by identifying the ‘guru’ inside every child and making them the heroes. The present generation of kids are masters of technology, social media and the latest trends. They train their parents and grandparents to use gadgets and social media platforms.

Nickelodeon, to amplify the skills of every such Gen Y kid, launched a fun-filled campaign called the ‘Nickelodeon Gurucool.’ The campaign saw a range of fun videos encouraging parents and teachers to learn from kids, quirky GIFs and posts on social media. The celebration continued with ‘Motu Patlu in Dragonworld’ movie which saw Motu and Patlu train dragons and encourage kids to be brave. Nickelodeon took the Teacher’s Day celebrations to schools as well where the children took charge of the classroom and converted it to a fun-filled session with their favourite Nicktoons, Dora and Shiva. Gen Y lingos such as LOL, ROFL, identifying Facebook emoticons etc. were included in the syllabus for the day, making it a fun and memorable day for the kids.

Gatorade

This Teacher’s Day, Gatorade India celebrated tough love, selflessness and sacrifice. The scientifically formulated world’s no.1 sports drink raised a toast to the ones we love to hate. Through a powerful digital film, the brand tells the story of a young girl in search of a normal childhood, full of fun, friends and laughter. However, her idyllic childhood was transformed by a formidable force, someone responsible for her meteoric rise to success. The story is revealed to be that of ace shuttler PV Sindhu. Full of bruised knees and afternoons spent perfecting the backhand shot, PV Sindhu’s coach urged her to believe in herself and keep going. Each of those moments added to her journey to become one of the most celebrated badminton players in the world today. On the back of her silver medal win at Glasgow’s BWF World Championships, she raises the baton and honours the unwavering support Pullela Gopichand has given her over the years. The athlete comes together with the brand to co-produce for the first time, the impactful #IHateMyTeacher digital film, highlighting why it is alright to hate the ones you love.

Sony YAY!

Though we celebrate every Teacher’s Day with our mentors, recognising and thanking the people who are key in helping our country grow is imperative too. Without them, we wouldn’t be celebrated for our achievements worldwide, neither would we have people we now consider as our heroes. So, this Teacher’s Day, Sony Pictures Networks India’s (SPN) kid’s entertainment channel - Sony YAY! commemorated the energy and efforts of our teachers as they shape the biggest role models of this country.

The channel's most loved characters, Prince Jai and Dumdaar Viru, honoured the real heroes for their effort and for giving the country some of their most revered champions. One of the people acknowledged by Sony YAY! was Mahavir Singh Phogat, the man of steel behind the heroic success of his daughters Geeta and Babita Phogat, who have become India’s most renowned female wrestlers, bringing India unprecedented glory. Amongst these heroes, Shaheen Mistri was recognized as well. An Indian social activist and educator, she is the founder of the Akanksha Foundation, an Indian educational initiative in Mumbai and Pune, and is also the CEO of Teach For India, helping children of the country grow and helping them follow their dreams. Padma Bhushan and Padma Shri awardee Anupam Kher, credited with leading one of India's biggest acting schools, was commemorated for mentoring and honing the talent of some of India's biggest superstars including Deepika Padukone, Abhishek Bachchan and Hrithik Roshan to name a few. One of the most revered Indian classical dancer and teacher, Pandit Birju Maharaj was also felicitated as part of the campaign for his unfaltering efforts for over six decades in teaching the classical dance form of Kathak to students in the country and across the world including celebrities like Madhuri Dixit, Deepika Padukone and others.