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Watch Dr.Sanket Bhosale's story in Rajnigandha Pearls' #TeacherNeBolaTha ad campaign The ad campaign
www.brandequity.economictimes.indiatimes.com, 4 September, 2017


Rajnigandha Pearls, launched its second campaign with the initiative #TeacherNeBolaTha.

This year’s campaign has a short film that showcases a transition point, where our teachers helped us choose a path or that extraordinary moment that shaped our present life. The brand celebrates this transformative power of the selfless goodness deeds of our beloved Teachers.

The short film featuring Dr. Sanket Bhosale, a popular comedian & mimicry artist known for his acts in Bollywood, will be released across all digital platforms such as YouTube, Facebook, Twitter etc. The film will be accompanied by a contest, where people can share their teacher’s transformative advice with a hashtag; #TeacherNeBolaTha.

The campaign is a step forward to express gratitude to all the teachers for their valuable insight that unearthed our talent. Not only did they identify the uniqueness in each one of us, but also encouraged us to nurture it. In doing so, they placed an incredible amount of assurance and belief in us to produce excellence in our work that made us shine in our present.

Commenting on the campaign, Rajeev Jain, associate VP, marketing, DS Group said, “Most of us still admire our teachers who have been mentors and have shaped our lives in a big way. The idea behind this film is to express Rajnigandha Pearl’s brand communication of, ‘Goodness inside, shines outside’. Each one of us has a unique strength, but it is the discerning eye of the teacher that discovers it and encourages us to take it forward. This campaign aims to make us recollect the moment in our lives that made us realize a hidden strength within us that was worth exploring. The protagonist of our film too, is blessed with a mentor, who identified his ‘Gift of Gab’. “

Nitin Suri, co-founder - The Mob said, “We are carrying forward the brand message of ‘Goodness always shines/Achchai ki ek alag chamak hoti hai’ with focus on our teachers who have made us what we are today. Chraneeta Mann, Co-Founder at The Mob added: There is a whole bunch of students that often remain ‘invisible’ in class. It is only a teacher who can bring these children into the spotlight by focusing on their talents. This video is a nostalgic walk down memory lane of how our teachers motivated us to explore our potential and changed the trajectory of our life.’

Campaign credits:

The Mob
•  Creative Team: Mr. Nitin Suri & Ms. Chraneeta Mann
•  Account Management: Ms. Nikita Punhani & Mr. Koushik Sinha
•  Director of the film: Mr. Devanshu Singh
•  Producer : Debarati
•  Production House : Little Lamb Films