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Pulse Candy Hits A Whopping 300 Crore Sale In Just 2 Years, Beats Cadbury & Coke Zero!
Indiatimes.com, 10 March, 2017


Last year was a big one for Make In India, and one of those holding fort was an unknown brand which was making a hole in a market we never knew existed. A bright green candy with a liquid aam panna centre had suddenly jumped up to be a 100 crore empire within just eight months of its launch. Turns out that was just the beginning of the Pulse story!

The candy has tripled its market and breached 300 crore in just two years. Take that anyone who has ever had a doubt about how crazy Indians are about mangoes!

The candy was launched in mid-2015 by DS group - The manufacturers of Rajnigandha pan masala and Catch bottled water. Within a month of its inception, the demand got so high that the roadside kiosks started selling it for a hiked 50paisa per piece.