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Re 1 Candy Pulse Hits Rs 300 Crore Sales in 2 years, MNCs Feel the Heat
The Quint, 08 March, 2017


Pulse, a raw mango flavoured tangy candy was launched by DS Group, makers of Rajanigandha pan masala and Catch bottled water, in mid-2015. Last month, the Re 1 candy clocked Rs 300 crore in sales, beating MNC blue-chip munchie brands such as Oreo (Rs 283 crore in sales, launched in 2011) and Mars bars (Rs 270 crore in sales, launched in 2011).

The sweet candy category is estimated at Rs 6,600 crore (hard boiled candies, mints and jellies), and is growing at 12-14% year-on-year.

Pulse looks like a sweet success compared to other MNC brands as well. Coca-Cola’s much advertised Coke Zero, launched in late 2014, has a sales figure of Rs 120 crore. Pulse’s brisk sales growth is more impressive considering the stiff competition in India.