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Pass Pass Pulse introduces Pulse Orange; Available in Re 1 pillow pack
Fnbnews.com, Mumbai, December 28, 2016

Our Bureau, Mumbai

Pass Pass Pulse has launched Pulse Orange, a candy with a tangy powder-filled centre. Priced at Re 1, it will be available in a pillow pack.

It has received an encouraging response to the test marketing undertaken in key cities of India in the last few months.

The candy is being launched across India, leveraging on DS Group’s distribution network to reach out to the target group.

The launch of Pulse Orange will be supported by such activities as in-shop display, merchandise promotion and focused sampling through various consumer contact activities to garner visibility and reach.

Orange is the third flavour from Pulse, the first two being Kachcha Aam and Guava.