Home  /  Media Centre  /  Brand News

Brand News

Pass Pulse launches a new Orange flavor
Consumerinfoline.com, December 27, 2016


Pass Pass Pulse introduces a new exciting flavor; Pulse orange. Orange is one of the most popular flavours enjoyed across all age groups and Pulse Orange with a tangy powder filled center is all set to make a mark with its tangy orangey experience. The new candy will be available in a pillow pack at the cost of Rs.1.

Pulse orange promises a thrill to the taste buds that begins with the fruity orange flavor and peaks with a tangy surprise to amplify the total candy experience. Category breaker ‘Pass Pass Pulse’ orange will surely take you on a nostalgic journey of eating Orange with tangy masala.

The cue of ‘Pulse Orange’ will be in line with its umbrella brand Pass Pass Pulse of coming closer by sharing happiness in our lives. Be it making new friends or maintaining existing friendship; the brand seeks to be the reason behind it.

‘Pulse Orange’ has received an encouraging response to the test marketing undertaken in key cities of the country, in the last few months. The candy is being launched pan India leveraging on the distribution network of ‘DS Group’ to reach out to the target group. The launch of pulse orange will be supported with activities like in-shop display, exclusive merchandise promotion and focused sampling through various consumer contact activities to garner visibility and reach. Orange is the third flavor from Pulse, the first two being Kachcha Aam and Guava.

DS Group entered the Confectionary business in 2012 with the launch of ‘Pass Pass Chingles’ -mini chewing gums. One of the company’s leading brands Pass Pass was repositioned to encompass a broader portfolio of pioneering products in Confectionary business. From traditional after mints to the fun-filled mini chewing gums ‘Chingles’, DS confections offer the choicest innovative flavours in Mint, Nimbu, Saunf ,and Tutti Frutti flavours that are available in Rs. 1 sachet, Rs. 5 zipper and Rs 10 Fliptop packs.