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Rajnigandha Silver Pearls campaign
www.chennailivenews.com, Chennai, 9 September, 2016


Rajnigandha Silver Pearls campaign

  • The campaign has received more than 3 lac views on YouTube so far
  • Crossed 4.1 million views with 43,000 shares on Facebook
Rajnigandha Silver Pearls, India’s leading mouth freshener brand received massive success for it digital campaign #TeacherNeBolaTha launched on the occasion of Teachers’ Day on 05 September 2016. The campaign was released across digital platforms Youtube, Facebook, Twitter & branded content. So far the YouTube video has crossed 3 lac views and with 43,000 likes on Facebook, boosts of more than 4.1 million views.

Twitter too reacted positively to the campaign garnering about 40 million impressions. The platform also had a contest where users were asked to share short stories and inspirational words from their teachers that motivated them hashtag #TeacherNeBolaTha. The contest was a success too. The lucky winners will be given prizes.

Commenting on the campaign, Mr. Rajeev Jain, Associate VP, Marketing, DS Group said,“We are delighted with the kind of response that the campaign has received. The campaign focused on things that our teachers taught us, to help us evolve as humans and keep getting better at it throughout our lives. Building on the same thought, it reflects upon all the selfless support and dedication of our teachers. While we learnt concepts and theories in school, we all got the much treasured ‘Lessons for Life’ that our teachers taught us. We are happy that the message touched the heart of our audience clearly and gave us an opportunity to thank all the teachers’ for their contribution to our lives in such a beautiful way”.

Ms. Tanvi Jain, Senior Vice President, Dentsu Webchutney said, “The latest campaign from Rajnigandha Silver Pearls is all about the humility with which our teachers and principals taught us things not generally learnt from the text books. We wanted to use the occasion and thank them for helping us become a better person and contribute in our own small way to the society.”

Creative Credits: Dentsu Webchutney
  • Senior Creative Director: Chandan Agarwal
  • Creative Team: Abbas Zaidi, Saptarshi Chakrabarti, Kabita Banerjee, Nitish Kumar
  • Account Management: Neha Sarin
  • Planning: Adhir Anand
  • Director of the film: Thomas John
  • Producer: Rahul Bhushan

Campaign Link:

Youtube: https://www.youtube.com/watch?v=oPls3ykN3VQ

About DS Group: Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a turnover of approx. Rs. 7700 crores last year. The Group has strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry, Rubber Thread and Infrastructure. The Group has strengthened its presence in F&B category by entering in Dairy and Confectionary segment. DS Group is committed towards premium quality products & credited with several innovations over last eight decades.

Catch Spices, Catch Spring water, Catch flavoured water, Chingles-the mini chewing gums, Piyoz, Ksheer, Dairymax, Tulsi, Pass Pass, Rajnigandha, Tansen, Tulsi Saada, Rajnigandha Pearls, The Manu Maharani, Namah and Unitex are some of the leading brands the Group proudly shelters today. Rajnigandha Clove and Tansen Blues are the latest addition to the mouth freshener category. Recently the Group ventured into the hard boiled candy segment with Pulse, the Kachcha Aam flavoured hard boiled candy, with a tangy twist followed by Pulse Guava.

DS Group has chosen to mesh their social commitment into business vision. The Company has been working all over the country, on a wide range of CSR programmes on ground all over the country. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.