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Frooti, Maaza soon to face competition from Pulse
www.reddit.com, 21 September, 2016


Noida-based DS Group, the maker of Catch, Pass Pass and Pulse candy, is now planning to take on brands such as Frooti, Maaza and Slice with a ready-to..

  • Pulse candy, which disrupted the domestic confectionary market and wooed consumers with its fruity taste peaking in a tangy burst, has another surprise up its sleeve.

  • Noida-based DS Group, the maker of Catch, Pass Pass and Pulse candy, is now planning to take on brands such as Frooti, Maaza and Slice with a ready-to-drink mango beverage called Pulse Mango, Masala Maar Ke.The drink, a brand extension of Pulse cand , priced at Rs 15 for a 250 ml PET bottle, is being test marketed in Delhi NCR, said Shashank Surana, senior VP (new product development) at DS Group.

  • Interestingly , mango dominates with about 80% share of the market.The Rs 7,700-crore DS Group conglomerate, with interests in tobacco, F&B and agro forestry , had enjoyed several successful brand extensions earlier.

  • "As reported by TOI in April, Pulse candy had reached Rs 100 crore within eight months of its launch, equalling the record of Coke Zero, Coca-Cola's diet drink.Maaza leads the Mango category , with Slice and Frooti holding the second and third position, revealed data from Euromonitor.