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Center Fresh promotes new Cola flavour with a fun campaign; #ChewtheCola trends on Twitter
www.Exchange4media.com, July 14, 2016

On Wednesday, #ChewtheCola was trending on Twitter on the back of Center Fresh's latest campaign, which the brand has recently launched for their new Cola flavour. Conceptualised by Ogilvy & Mather, the campaign uses humour, which is central to the brand's communication. The new ad also uses a similar tonality to introduce their new flavour. Commenting on the new ad, Anurag Agnihotri, Executive Creative Director, Ogilvy said, "The commercial works as a brilliant announcer for Center fresh's new Cola flavour, doing so in a manner that is engaging and entertaining".