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DS Group's cola flavoured mini chewing gum under Pass Pass Chingles brand
www.fnbnews.com, July 05, 2016


Dharampal Satyapal Group (D S Group), a leading confectionery sector player, has launched a new mini chewing gum in 'cola' flavour under the brand Pass Pass Chingles.

As per a press release issued by the company, the new product is crafted on the basis of extensive market research and consumer insights. It is all set to capitalise on the popularity of cola flavour in India, by offering it to consumers in the form of mini chewing gums. The design is to cater to youth.

The new flavour is currently available in Re 1 sachets. The zipper and fliptop packs will soon be available on shelves for this new flavour. It is made available in most of the states in the country. The distribution of this new variant will be leveraged through the strong distribution channel of the company, which ranges from pan plus outlets to the modern retail.

The communication of the product will hinge on the existing positioning of Chingles. It takes off from the positioning of the umbrella brand Pass Pass.