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Pulse Candy grosses 100 Crores in 8 months, brilliant case study of Word of 'Mouth' Marketing!
www.brandsdigitaldefynd.com, April 20, 2016


In the age of digital, there is still one category that truly stands out – Word of Mouth! Pulse candy has proved that no form of marketing beats product marketing, and this candy has surpassed all competition and exceeded all expectations by crossing the 100 crore mark in just 8 months! As reported in ET, this figure equals the record for heavily advertised Cole Zero, Coca Cola's diet drink!

Mint had reported earlier that there was a shortage of the product in multiple markets and that people were even ready to pay a premium just to get one! It is produced by the DS group based in Noida, which is also famous for Baba chewing tobacco, Pass Pass mouth freshener and Rajnigandha paan masala. In just the first 6 months, the candy had done business worth Rs 50 crore before achieving this new feat. The candy was conceptualised in 2013 before hitting the market in 2015.

As per the kid in the following YouTube video, its sweet and tangy, but has a twist at the end.

If you are looking for an answer to why exactly Pulse is so popular, then this Quora answer will definitely help!

And don't know about you but some people sure want Pulse as the Candy of India!