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Rajnigandha showcases success that inspires
www.Adgully.com, February 18, 2016

Rajnigandha has rolled out a new campaign, captioned 'Kuch Kar Aisa, Duniya Banna Chahe Tere Jaisa', a giant leap in the brand's campaign journey that has revolved around 'success'. The new TVC showcases the ultimate form of accomplishment – 'Success that Inspires'. The new campaign reinforces and strengthens the key concept of success, which has always underlined brand messaging for Rajnigandha.

The latest campaign, conceptualised by McCann Worldgroup India, underlines the fact that the ultimate accolade is the one where success itself inspires others to reach new heights. It's not just about achieving success in the conventional sense, but also inspiring the rest of the world to emulate you and follow your lead. The new campaign line, therefore, reflects this thought through the tagline 'Kuch Kar Aisa, Duniya Banna Chahe Tere Jaisa'. The film focuses on successful protagonists in various fields of literature, music, sports, business and architecture, who with their sheer brilliance and recognition have become a source of inspiration to others.

View the ad:

Commenting on the campaign, Prasoon Joshi, Chairman, Asia Pacific, and CEO & Chief Creative Officer, McCann Worldgroup India, said, "Rajnigandha as a brand was always about evolving to the next level. The campaign back in 2004 revolved around the success of the protagonist, while keeping Indian pride and values in mind. The second phase took the key thought of success to the next level; where it wasn't only about achieving success but just as important to help and enable the success of those around you. Finally, the latest campaign is about inspiration – where the protagonist, instead of becoming an object of envy, has risen to inspire those around him."

Rajeev Jain, Associate VP, Marketing, DS Group, added here, "Through this campaign, we want young India to get motivated by their idols and try to be like them. Rajnigandha has always been a symbol of success, aspiration, stature and a perfect companion for the successful people for last three decades. It will now redefine the leadership aspect as well. The new theme is a paradigm shift to a new class of successful Indians who inspire, as they reach the pinnacle of success."

The campaign embarks by releasing a TVC, followed by digital, outdoor and below the line (BTL) and POS medium.

Creative Credits:
Client: DS Group
Brand: Rajnigandha
Creative agency: McCann Worldgroup India
National Creative Director: Prateek Bhardwaj
Creative Team: Aneesh Jaisinghani, Uddipta Borah, Anshul Nanda
Account Management: Vishal Sharma, Debarati Paul, Vishal Kalra
Planning: Jitender Dabas
Director of the film: Lloyd Baptista
Producer: Swanand Marathe