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Catch Hing -'Ab India Lagaye Catch Hing Ka Tadka'
Indiantelevision.com, February 03, 2016

Storyboard:
The ad is anchored by Catch Salt and Spices Brand Ambassador Vidya Balan, who also uses tongue-in-cheek humour to demonstrate that everyone loves to add a bit of 'tadka' and walks with us through a story of how a small incident of a young 'bahu' stumbling with a glass of water in front of her mother-in-law ends up being described as someone who from an inadvertent action is seen as trying to drown her own mother in law, the idea being that as a story travels, it gathers its own momentum and spice.

Group Chief Creative Director:
Rahul Jauhari

Sr. Creative Directors':
Rumi Mitra and Tulika Seth

Medium:
digital, radio, print and TV.


Purpose of the ad:
The new Catch Hing Ka Tadka TVC captures the elements of human behaviour with the tagline - 'Ab India Lagaye Catch Hing Ka Tadka. ' Client:
Dharampal Satyapal Group

Creative Agency:
Everest Brand Solutions

Production House:
Apocalypso Films

Director:
Pradeep Sarkar

Executive Creative Director:
Samir Chonkarr

Planning:
Nandita Kaushik