Home  /  Media Centre  /  Brand News

Brand News

Rajnigandha launches a new TVC
Shares its journey of hard-work and commitment to quality
New Delhi, February 17, 2015

Rajnigandha, India’s leading mouth-freshener brand has recently launched a new TVC campaign for Rajnigandha Pan Masala with a fresh slogan - "Yunhi Nahin Main, Rajnigandha Ban Jaata Hun". The new TVC illustrates the meticulous journey of the brand’s conviction, passion, expertise, consistency, uncompromising approach and hard work towards delivering the most premium experience through every pack of Rajnigandha Pan Masala.

Conceptualized by McCann, the new TVC is 60 seconds long and has been directed by Richard De Aragues under the banner of Bang Bang Films. The film showcases the arduous journey and passion that the Rajnigandha endures to source the best of ingredients for the product from diverse geographies.

On this occasion Mr. Rajeev Jain, Associate Vice President, Marketing, Dharampal Satyapal Ltd. said, "Rajnigandha, premium pan masala is perfect blend of precious ingredients and aromatic flavors including Betelnut, Catechu, Lime, Cardamom seeds, Clove, exotic Ruh Kewda, Ruh Gulab and premium Sandalwood oil. The new TVC is an effort to refresh the bond with our consumers and share the glorious journey which brings that unique, consistent, superb taste to Pan Masala connoisseurs for decades."

Mr. Sanjay Nayak, President, McCann World Group, further added, "The idea here is to communicate the love, passion, sincerity and perfection that goes behind making Rajnigandha."

About DS Group: Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a turnover of more than Rs. 4800 crores. The Group has strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry, Rubber Thread and Infrastructure. The Group has strengthened its presence in F&B category by entering in Dairy and Confectionary segment. DS Group is committed towards premium quality products & credited with several innovations over last eight decades.

Catch Spices, Catch Spring water, Catch flavoured water, Chingles-the mini chewing gums, Piyoz, Dairymax, Ksheer, Meetha Mazaa, Tulsi, Pass Pass, Rajnigandha, Rajnigandha Pearls, Tansen, Tulsi Saada, The Manu Maharani and Unitex are some of the leading brands the Group proudly shelters today. Rajnigandha Clove and Tansen Blues are the latest addition to the mouth freshener category.