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Rajnigandha launches a new TVC, India Education Diary
New Delhi,  February 18, 2015


Rajnigandha, India’s leading mouth-freshener brand has recently launched a new TVC campaign for Rajnigandha Pan Masala with a fresh slogan -“Yunhi Nahin Main, Rajnigandha Ban Jaata Hun”. The new TVC illustrates the meticulous journey of the brand’s conviction, passion, expertise, consistency, uncompromising approach and hard work towards delivering the most premium experience through every pack of Rajnigandha Pan Masala.

Conceptualized by McCann, the new TVC is 60 seconds long and has been directed by Richard De Aragues under the banner of Bang Bang Films. The film showcases the arduous journey and passion that the Rajnigandha endures to source the best of ingredients for the product from diverse geographies.

On this occasion Mr. Rajeev Jain, Associate Vice President, Marketing, Dharampal Satyapal Ltd. said, “Rajnigandha, premium pan masala is perfect blend of precious ingredients and aromatic flavors including Betelnut, Catechu, Lime, Cardamom seeds, Clove, exotic Ruh Kewda, Ruh Gulab and premium Sandalwood oil. The new TVC is an effort to refresh the bond with our consumers and share the glorious journey which brings that unique, consistent, superb taste to Pan Masala connoisseurs for decades.”

Mr. Sanjay Nayak, President, McCann World Group, further added, “The idea here is to communicate the love, passion, sincerity and perfection that goes behind making Rajnigandha.”