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DS Group launches - Pulse
www.thehindu.com, Hyderabad, November 26, 2015


DS group, which has under its fold the Pass Pass brand of confectionaries, launched its hard boiled candy, Pulse in the city on Wednesday. The Kachcha Aam flavoured candy which was earlier launched in north India will now be available in the south Indian market, the company heads said.

While the launch of the brand has brought in the company Rs. 50 crore so far, with the pan India launch that is expected to complete by December this year, the company expects a draw of Rs. 100 crore by March, 2016. Speaking at a media conference here on Wednesday, Shashank Surana, vice-president, New Product Development, DS Group said that the company that has already launched its product in the gum section of confectionaries, is now planning to go big on boiled candy section