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DS Group eyes Rs 100 crore revenues
Hyderabad, November 26, 2015

Diversified conglomerate Dharampal Satyapal group (DS Group)’s confectionery division is expecting to notch sales of Rs 100 crore by this financial year from Pulse, its recently-launched hard-boiled candy (HBC). Though made available in select markets so far, it has already tapped sales of Rs 50 crore after it was in January this year, according Shashank Surana, its vice president (new product development).

The Rs 6,500-crore group’s confectionery division operates under the brand- Pass Pass. The confectionery industry is divided into three segments- chocolates, non-chocolate non-gum and gums. The non-chocolate non-gum segment has hard-boiled candy and eclairs and other types as. DS Group has Pass Pass, Chingles and Pulse.

Surana said Pulse was first launched in Gujarat and Rajasthan and was being extended to other markets gradually. It launched Pulse in Hyderabad on Wednesday. Hyderabad was ranked number two as a consumer city for hard-boiled candy after Mumbai. It would have pan-India presence by the end of this December, he said adding that it was making about 600 tonne candy a month.

Quoting an AC Neilsen study, he said the Indian confectionery market was currently pegged at Rs 14,925 crore, with the non-gum and non-chocolate (NGNC) segment accounting for Rs 4,800 crore of it.