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Spicy beginnings
Business Standard, All India, July 6, 2015

Premium spice brand Catch launched three variants recently- Catch Paani Poori Masala, Catch Tea Masala and Catch Tandoori Masala. These will be launched in phases starting with north India followed by the rest of the country. Catch Pani Poori Masala is priced at Rs. 54 for a pack of 100 gm. Catch Tea Masala, which aims to shorten the tedious process of grinding and mixing masalas for a cup of tea, will be available at Rs. 40 for a 50-gm pack. Catch Tandoori Masala, a marinating mix for tandoori snacks, is priced at Rs. 60 for 100 gm.